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Culture worn with elegance.

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The Genesis of Garb

Glory Garb had a simple start: a man who had always loved clothes, had no formal training, and a desire to create from the most honest place possible - the beginning.

For Seabelo Senatla, everything starts at its roots. Its foundation. Its truth.

The First Greeting

That foundation is HOHA — a Sotho expression used to greet, announce oneself, or step into a space with presence. Though born in South Africa, Seabelo carries the bloodline of Lesotho proudly, hailing from the Bataung clan.

From that stance, the brand was born with its first call to the world: HOHA.

A greeting. A roar. A declaration of belonging. 

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HOHA Supreme Black Long T

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HOHA Washed Light Grey T

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SS Logo Heavy Box  White T

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Style With Heritage

Born with pieces that honour home, identity, and the courage to begin even without knowing the whole path, each garment carries the spirit of self-expression, individuality, and the excellence that defines the Glory lifestyle.

As we grow, our story deepens through the Litema-inspired pattern drawn from the Basotho art form traditionally used to adorn the walls of homes. Litema is more than decoration: it’s a visual language of memory, heritage, harmony, and community. Its rhythmic lines echo seasons, spirit, order, and dignity — the quiet architecture of Sotho life.

Glory Garb reimagines these motifs for today: refined, modern, subtle, and symbolic. A living continuation of culture.

A reminder that our roots are not relics; they are guides. They shape how we show up, how we rise, how we express ourselves. 

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HOHA and welcome to Glory Garb.

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